The concept for this typeface was also to create a typeface which was somewhat unique. This was acheived by stripping back the alphabet so that individual letters didn’t retain the characters they were meant to have, giving an abstract feel to them. This exercise was inspired by the Runic alphabet, and tests and experimentations began to emerge from simplifying the letterforms.
This created a typeface, which is somewhat unique, compared to the shapes of the tradition alphabet and at the same time is also readable and sits together as a full set. The final typeface looks very different when each character is separated, but still reads together as a whole typeface.